The Nokia brand, valued at $25 billion, is listed as the 14th most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2011.[17] [[http://alphasearchengineoptimisation.jimdo.com/seo-melbourne/ Melbourne SEO]] It is the 14th ranked brand corporation in Europe (as of 2011),[18] the 8th most admirable Network and Other Communications Equipment company worldwide in Fortune's World's Most Admired Companies list of 2011 ,[19] and the world's 143th largest company as measured by revenue in Fortune Global 500 list of 2011.[20] In July 2010, [[http://www.ezistreet.com/category/marketing/search-engine-optimisation/ search engine optimisation SEO]] Nokia reported a drop in profits by 40%,[21] which turned into an operating loss of EUR 487 million in Q2 2011.[22] In the global smartphone rivalry,[23] Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple.[24][25]

On 11 February 2011, Nokia announced a partnership with http://melbournesearchengineoptimisation.wordpress.com/ Microsoft where all future Nokia smartphones will be powered by the Windows Phone 7 (WP7) operating system. On 26 October 2011, Nokia unveiled its first WP7.5 powered handsets Lumia 710 and 800.[26]