Jiro Maruyama, the president and CEO of RF System lab
The endoscope capsule, which has yet to be marketed, was invented by Jiro Maruyama, president and chief executive officer of RF, a company that already boasts another invention that has become a world-beater in its field--a wireless intra-oral camera for dentist. The camera has a global market share of 85 percent.
http://www.rfamerica.com

Video
http://www.youtube.com/watch?v=UHYPfcESvR0
The First Generation model was the Norika3?, which was released in December 2001

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